Introduction to CRM

Microsoft CRM (Content Relationship Management) is a software tool that helps organinsation to build relationship, manage and maintain their existing and potential customers. The key objective purpose of CRM is to:

• Build customer value: Customer value means that the organization makes products and
  services so satisfying, convenient, or valuable to the customer that the customer
  would rather devote their time and money to the organization than to any
  competitor.
• Build potential leads: Assist ogranisation to learn about the potential customer
  audiences so the organization can prepare to meet current and future needs. It is
  also important to identify customer audiences whose needs cannot be profitably
  met.
  

For more information about CRM, watch the webcast below about CRM version 3.0

Download this PDF book title "MS CRM 3 Small Business Edition".

Resources:

• http://www.microsoft.com/events/series/crm.aspx - CRM library webcasts
• http://www.microsoft.com/downloads/details.aspx?FamilyID=dd939ed9-87a5-4c13-b212-a922cc02b469&DisplayLang=en - Download CRM virtual machine setup disk