Saturday, February 23, 2008

Introduction to CRM

Microsoft CRM (Content Relationship Management) is a software tool that helps organinsation to build relationship, manage and maintain their existing and potential customers. The key objective purpose of CRM is to:
  • Build customer value: Customer value means that the organization makes products and
    services so satisfying, convenient, or valuable to the customer that the customer
    would rather devote their time and money to the organization than to any
    competitor.
  • Build potential leads: Assist ogranisation to learn about the potential customer
    audiences so the organization can prepare to meet current and future needs. It is
    also important to identify customer audiences whose needs cannot be profitably
    met.

For more information about CRM, watch the webcast below about CRM version 3.0

video

Download this PDF book title "MS CRM 3 Small Business Edition".

Resources:

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